Why we added the Fleece Loose Half Zipped Stand Collar Long Sleeve Sweater

Before anything goes on the site it has to clear the same set of checks: the supplier has a real trading history and rating, the delivery window is one we are willing to publish, there are enough reviews to mean something, and the price works without cutting corners on service.

We also look at whether interest in this kind of product is growing rather than simply large. A category that thousands of shops already serve is usually one where the price has been competed down and the service with it. For this one, the delivery window is 4–7 days to the UK, tracked.

If it stops meeting those checks — the supplier's stock becomes unreliable, delivery slips, or the reviews turn — it comes off the site. That happens more often than you might expect, and it is the part of the job that keeps the rest honest.